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Strategic Growth Proposal

Aura Botanics

Where nature meets science, beautifully.

Prepared by Alec Ramos, Willa Creative
Shopify Plus & Digital Strategy

April 2026 — Confidential
AR

Alec Ramos

Lead Developer, Willa Creative

I specialize in scaling Shopify Plus brands through strategic technology decisions, not just code. Over the past 7 years, I've helped DTC brands optimize their tech stacks, automate operations, and build digital experiences that convert.

My approach is consultative first. Before writing a single line of code, I audit what you have, identify what's costing you money, and build a roadmap that ties every change to measurable business impact.

7+
Years Shopify Plus
60+
Stores Launched
$14M
Revenue Influenced
3.2x
Avg. CVR Lift

Performance & Conversion Analysis

Key findings from our technical review of aurabotanics.com

38
Mobile Speed
54
Desktop Speed
61
SEO Score
72
Accessibility
!
Largest Contentful Paint: 6.8s (target <2.5s)
!
Cumulative Layout Shift: 0.42 (target <0.1)
14 render-blocking resources detected
Missing meta descriptions on 23 pages
Mobile cart UX: 4+ taps to complete checkout
i
Current conversion rate: 1.2% (industry avg: 2.8%)

Current Apps & Recommendations

Streamline your stack, reduce costs, improve performance.

App Category Monthly Cost Status Notes
KlaviyoEmail/SMS$150KeepCore revenue driver
RechargeSubscriptions$99KeepOptimize plans
LooxReviews$35KeepStrong social proof
PageFlyPage Builder$99RemoveAdds 2.4s to load time
PrivyPopups$45RemoveDuplicate of Klaviyo
ShogunPage Builder$79RemoveRedundant with PageFly
YotpoLoyalty$199ReplaceSwitch to Smile.io ($49)
AftershipTracking$59KeepReduces WISMO tickets
Bold UpsellUpsells$60ReplaceMigrate to Rebuy ($30)
Infinite OptionsProduct Options$10RemoveUse native metafields
Lucky OrangeAnalytics$32RemoveUse Shopify analytics + GA4
GorgiasSupport$60KeepEssential for CX
ShipStationShipping$30KeepWorks well
Current monthly spend: $957/mo
Proposed monthly spend: $613/mo
Annual savings
$4,128

Three-Phase Approach

Delivering quick wins first, then building for lasting growth.

Phase 01

Quick Wins

Weeks 1–3
  • Remove 5 redundant apps
  • Critical speed optimizations (images, scripts)
  • Fix meta descriptions & structured data
  • Mobile cart UX overhaul
  • Setup GA4 + enhanced ecommerce
Phase 02

Core Build

Weeks 4–8
  • Custom theme sections (replace PageFly)
  • Collection page redesign with filters
  • Product page conversion optimization
  • Subscription flow improvements
  • Klaviyo popup + flow optimization
Phase 03

Growth

Weeks 9–12
  • A/B testing framework setup
  • Loyalty program launch (Smile.io)
  • Post-purchase upsell flows
  • International expansion prep
  • Ongoing CRO & analytics review

Transparent Pricing

Choose the engagement level that fits your goals and timeline.

Quick Wins Only
$4,500
One-time / 3 weeks
  • App stack cleanup & optimization
  • Core Web Vitals improvements
  • SEO quick fixes
  • Mobile cart UX overhaul
  • Analytics setup & dashboard
Ongoing Partnership
$2,800
Per month / after launch
  • Dedicated dev hours (20/mo)
  • Monthly performance reports
  • Continuous CRO testing
  • Priority support & strategy calls
  • Seasonal campaign builds

Ready to transform
Aura Botanics?

This proposal is valid for 30 days. I'd love to walk through any section in more detail and answer your questions. Let's schedule a 30-minute call to align on scope and timing.

No commitment required. Let's just talk.

Email alec@willacreative.co
Website willacreative.co
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